Client Features

Amplifying Gen Z Voices

Disability Inclusive Undergarments

Clean Beauty Marketplace

Elevated Travel Designed for Women

Innovative Sticky Bras

 

The Conversationalist

My Involvement: Head of Strategy

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Sophie Beren is an entrepreneur from Wichita, Kansas, who is on a mission to unify the world. Sophie was recently named "25 Under 25" by Social Entrepreneur's Magazine, is a member of Rebecca Minkoff's Female Founder Collective, was the recipient of Next Gen HQ's Humanitarian Award at their annual summit for young entrepreneurs, and has dedicated her professional career to creating social impact in the dialogue space.

 

Sophie developed her passions for conversation and human connection at The University of Pennsylvania, where she received her Bachelor's in Communications and her Master's in Nonprofit Leadership.

Sophie founded The Conversationalist, a digital content platform and community empowering young people to have conversations that matter. She is on a mission to create and curate content around topics such as mental health, addiction, gun violence, diversity and inclusion, body positivity, social media, Covid-19, and more.

Julia has helped my company take leaps and bounds and hiring her is one of the smartest decisions I ever made as an entrepreneur.

Julia is a "Jill of all trades" and I am constantly impressed by the skills she brings to the table. She can help you with any project or pain point, from financial modeling, to technical solutions, to content strategy, and everything in between - her skill set knows no bounds.

Julia pays attention to detail, while at the same time, always keeps her eye on the greater picture of the long term goals and plans. In working together on refining our key strategies and offerings at my company, Julia has helped us take our company to the next level in a matter of weeks.

 

Intimately.co

My Involvement: Fractional CFO / COO

Emma Butler is part mystery novel enthusiast, part oil painter, and part English Bulldog fanatic. From a young age she was always interested in apparel design and knew it would be an integral part of her life.

Emma became aware of adaptive apparel through her mom who was diagnosed with Fibromyalgia when Emma was 12. She saw how her mom changed after her diagnosis and the effects of chronic pain. When Emma started Brown University she met students with chronic illnesses and other disabilities and decided to do more research on how disabilities and chronic pain affect women getting dressed. This aligned her love for apparel design and her devotion to her mother and others going through the same life challenges.

Intimately.co's goal is to bring confidence to women with disabilities through a better lingerie shopping experience; an experience that helps to define a woman's femininity, personal identity, and self-assurance.⁠ We are a one-stop-shop for disabled women to shop for functional and fashionable undergarments.⁠

Julia is my fractional CFO and COO and I could not do what I do with out her! She has completely saved our finances, makes the best projections and recommendations for the future, and is the hardest working person I know. She is straight-laced and brilliant, a key combination for doing the best financial projections that are realistic but aggressive.

- Emma Butler, Founder & CEO of Intimately.co

 

Pretty Well Beauty

Project: Company Diagnostics & Financial Model

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Jazmin is a former fashion and beauty producer. She has been a consumer and advocate for clean beauty long before it was a trend, as it was embedded into her DNA from the beginning.

 

A first-time entrepreneur and solo founder, her hope is to inspire other women who are thinking about taking the leap and building their own brands.

She founded Pretty Well Beauty, a curated clean beauty marketplace that partners with brands adhering to the highest standards of clean and sustainability, introducing an inclusive yet holistic approach to personal care.⁠

The goal is not to be the biggest clean beauty retailer, but the best and #1 trusted in the business.

 

Pretty Well Beauty is the launchpad for global brands with various channels to reach their target audience.

I’m not a numbers person AT ALL. I knew from the beginning that I would eventually need to bring someone on to help me with building out a financial model to raise capital. Julia has been a lifesaver - she helped me gain a much better understanding of my company’s financial health, and helped Pretty Well Beauty develop an achievable growth strategy. If I ever have a question or need anything, Julia is always on top of it and I know I can count on her!

- Jazmin Alvarez, Founder & CEO of Pretty Well Beauty

 

She Gone

Project: Shopify Store Creation & Domain Setup

Hilary spent one-year non-compete traveling around the world surfing and summiting some of the world's highest mountains. After her own experiences with the shortcomings in the hospitality industry and her first-hand view of the rise in female travelers, she is launching She Gone that solves for the customer experience.

Previously, Hilary spent most of her career at a fundamental equity group within Citadel, where she started a strategy based around the Equity Capital Markets calendar and managed the process of investing in secondaries and IPO’s for the fund, with a focus on consumer and tech.

She Gone is a membership platform that provides uniquely curated places to stay and community for female travelers. They hand-select hotels across the globe and manage the experience for designated floors, curated specifically for women. From incredible products, authentic local experiences, added safety, and community, She Gone provides the perfect base for women when they travel, for work, leisure, and everything in between.

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Julia is exceptional to work with.

She’s a true problem solver and strategic thinker and will get whatever you need taken care of!

- Hilary Fenet, Founder & CEO of She Gone

 

Perkies

Project: Financial Model & Pitch Deck

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Rosie always had a keen interest in entrepreneurship and wanted to create products that solve customer pain points.

 

A Brown University alumna who concentrated in Business & Entrepreneurship, she brought her business idea to life through her entrepreneurship class in college.

She founded Perkies (launching soon!), creating innovative and functional undergarments designed for adventurous, joyful women.

 

Their signature product, the Perkies sticky bra, is the only sticky bra offering replaceable adhesives, solving all three major customer pain points:

 

1) lose adhesion after a few wears;

2) get dirty easily;

3) expensive to replace.

Working with Julia has been incredible - just by having her name in my deck adds value, let alone the interactive and comprehensive financial spreadsheet she helped create, as well as the balance sheet and cash flow statement that stemmed from the model.

 

Julia quickly grasped on to the complexities of my financial model. She concisely portrayed the anticipated projections through beautiful graphs and simple switch tabs, so I can easily make input edits and see how they infiltrate throughout the entire model dynamically.

- Rosie Mangiarotti, Founder & CEO of Perkies

Contact Me

Julia L. Xu

Independent Startup Business Consultant

Phone:

718-288-6740

Email:

julia@juliaxuconsulting.com

Location:

New York, NY

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© Julia Xu 2020